Our Story

Inspired by Lina

At Lina Skincare, we are a family-run business dedicated to crafting premium, natural skincare solutions that are as kind to your skin as they are to the planet. Sustainability is at the heart of everything we do, and we are committed to delivering products that embody luxury, care, and respect for the environment.

Our story began in 2017 when we launched as ‘Lina,’ inspired by co-founder Luke’s late Nonna, Lina.

A woman of boundless resourcefulness and creativity, Lina embraced sustainable living in every aspect of her life. From making her own clothes to growing her food and up-cycling anything she could, her values inspired us to create a product line that reflected her ethos.

While our journey started with a focus on eco-friendly products, Lina Skincare has since evolved into a brand centered on natural, luxury skincare. The rebrand reflects our refined mission: to craft high-quality skincare solutions that combine indulgence with sustainability, staying true to Lina’s legacy.

 Our Journey to Skincare

The shift to luxury skincare was deeply personal. During the pandemic, Rachel, our co-founder, began experimenting with handmade soaps while struggling with psoriasis. Frustrated by commercial soaps that exacerbated her condition, she crafted formulations with carefully selected natural ingredients to nourish and soothe her skin. These soaps quickly became a hit with friends and family, sparking the idea to turn this passion into a business!

However, life took its course, and Lina Skincare paused while we got married and started our family. Fast forward to today, Rachel has stepped into this role full-time, channelling her creativity and dedication into every bar of soap we produce.

Our growing family - Mila, our 1.5-year-old daughter, and twin boys on the way - reminds us daily of the importance of leaving a sustainable legacy. Everything we do is driven by the desire to create products we’d be proud to pass down to them, just as Lina’s values were passed down to us.

Our Process

Each bar of soap is handmade in small batches using the traditional cold process method. This hands-on approach allows us to maintain meticulous quality control and ensure that every product delivers exceptional care. Our packaging is 100% plastic-free and designed with zero waste in mind, reinforcing our commitment to protecting the planet.

Our Mission

Lina Skincare exists to blend luxury with sustainability, creating skincare that not only nourishes your skin but also honours our responsibility to the environment. We want to build a brand that Lina herself would be proud of—one that combines her love of resourcefulness with a modern focus on indulgent, natural skincare.

Thank you for supporting our journey. By choosing Lina Skincare, you’re not only choosing to care for your skin but also joining us in our mission to care for the planet.